Aneka Bailey
About Me
I am a digital marketing specialist that focuses on using my creative skills to adapt, create, and edit content and designs effectively connect with my intended and implied audience. Using a thoroughly researched and constructed content strategy, I build content for social media and web based platforms.
My Story
My studies have created and strengthened skills that are useful and transferable in every career field; however, for me, UX Design, Content Creation, and Creative Writing are the career fields I thrive in. From my excellent research and customer service skills, to my ability to stick to strict deadlines, I work hard at providing necessary deliverables accurately. In my professional experience, I thrive in collaborative spaces, often learning from others in the field, as well as independently. I am confident that my skills will benefit any group I work with and I’m excited to to join future projects and learn more from my future colleagues.
Past Experience
August 2023 - Present
Digital Marketing and Design Specialist, Georgia Writers Association
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Manage and copywrite content to promote an inclusive audience while maintaining quality and brand identity.
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Develop and conceptualize multimedia content to market events, partnerships, and organizational updates while successfully scheduling posts and maintaining a content calendar improving output by 10%.
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Identify areas for improvement and creative strategies while implementing pop cultural references to better interact with the target audience resulting in 894 video views in a week.
August 2022- August 2023
Content and Design Strategist, Georgia Writers Association
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Developed and implemented a content strategy, which optimized website content and marketing campaigns for events, scholarships, and grants, resulting in a 20% increase in website visibility.
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Ensured consistent branding application across all materials and crafted landing pages to enhance user experience using a content roadmap.
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Reviewed educational materials to help associates navigate content providing a great user experience.
August 2022 - August 2023
Social Media Coordinator, Georgia Writers Association
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Monitored and tracked social media content, trends, and analytical data to improve content calendar, make necessary adjustments, and provide monthly reports leading to a 15% increase in brand awareness.
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Managed and engaged with five social media communities, while executing social media and marketing campaigns resulting in a 30% increase in follower engagement and increasing event attendance (virtual and in person) by 25%.
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Created and edited video footage to promote events, broadcast awards, and engage with social media communities.